Blar i Nord Open Research Archive på forfatter "Skallerud, Kåre"
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Importance Performance Analysis as a Trade Show Performance Evaluation and Benchmarking Tool
Tafesse, Wondwesen; Skallerud, Kåre; Korneliussen, Tor (Journal article; Peer reviewed, 2010)The purpose of this study is to introduce importance performance analysis as a trade show performance evaluation and benchmarking tool. Importance performance analysis considers exhibitors’ performance expectation and ...